{"id":2700,"date":"2011-10-28T09:06:30","date_gmt":"2011-10-28T09:06:30","guid":{"rendered":"https:\/\/onlinecoursesinhorticulture.co.uk\/?p=2700"},"modified":"2021-01-08T11:50:04","modified_gmt":"2021-01-08T11:50:04","slug":"agricultural-marketing","status":"publish","type":"post","link":"https:\/\/onlinecoursesinhorticulture.co.uk\/horticulture-courses\/agricultural-marketing\/","title":{"rendered":"Agricultural Marketing"},"content":{"rendered":"<p>Maximise your profits from farming! Marketing produce is vital for a financially successful agricultural enterprise. You need to market your produce at the right time, for the right price.<\/p>\n<p>This course develops your ability to analyse and manage marketing problems in an agricultural enterprise. Topics covered include: market research, management of your marketing, promotions, handling produce, packaging, distribution, customer relations and more.<\/p>\n<h3>Course Structure for Agricultural Marketing<\/h3>\n<div class=\"green\"><\/p>\n<p><strong>There are 8 lessons in this course:<\/strong><\/p>\n<p><strong>1. \u00a0\u00a0 Agricultural Marketing Concepts<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Goods and Services<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Marketing Concept<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Managing the Marketing Process<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Role of Marketing<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Approaches to Marketing<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Goals of Marketing<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Organising, analysing, selecting target markets<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Developing the Marketing Mix<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Managing the Market Effort<\/li>\n<\/ul>\n<p><strong>2. \u00a0\u00a0 Farm Marketing Objectives and Strategies<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Supply and Demand<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Developing the Farm Marketing Plan<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Organising the Planning process<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reviewing the Business&#8217;s Situation<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Establishing Marketing Objectives<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Developing Strategies<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Market Penetration<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Price Advantages<\/li>\n<\/ul>\n<p><strong>3. \u00a0\u00a0 Target Marketing<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Preliminary Research<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Target Markets in Agriculture<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Defining the Target<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Resources<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analysing Market Opportunities<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 External Influences<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 General Economic Conditions<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Government Policy and Regulations<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Overseas influences<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Demographic Patterns<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Technological Change<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Customer Values and Attitudes<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Alternative Marketing Methods<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Internal Influences<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Selecting Target Markets<\/li>\n<\/ul>\n<p><strong>4. \u00a0\u00a0\u00a0\u00a0\u00a0 Market Segmentation<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Handling Produce<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Developing the Marketing Mix<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The &#8220;Product&#8221; element of the Marketing Mix<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Logos, packaging, positioning and image etc<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The &#8220;Price&#8221; Element of the Marketing Mix<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pricing objectives and methods<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The &#8220;Promotion&#8221; element of the marketing Mix<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publicity and Public Relations<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Advertising, sales and personal selling<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The &#8220;Place&#8221; element of the Marketing Mix<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Market coverage<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Determining Emphasis with the Marketing Mix<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Impact of Product Life-cycle<\/li>\n<\/ul>\n<p><strong>5. \u00a0\u00a0 Customer Relations<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Customer Care Policy<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Levels of Involvement<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Effective Communication<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Becoming an effective communicator<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dealing with complaints<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Self evaluation<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Maximising customer service<\/li>\n<\/ul>\n<p><strong>6. \u00a0\u00a0 Market Research<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Importance Of Market Research<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What to Research?<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Research process<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analysing Costs and Benefits<\/li>\n<\/ul>\n<p><strong>7. \u00a0\u00a0 Promotions<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Promoting Product<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Creating customer awareness<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Promotional Campaign Strategy<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Promotional Message<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Promotional Material<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Making Promotions Cost Effective<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Channels of Communication<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Publicity Marketing<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Advertising<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Structuring an Advertisement or Promotion<\/li>\n<\/ul>\n<p><strong>8\u00a0\u00a0\u00a0 Managing Marketing<\/strong><\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Market Retention<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Balancing Strategy<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Market Development<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Market Growth<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Managing the Marketing Plan<\/li>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sales and the Market<\/li>\n<\/ul>\n<p><strong>Please Note:<\/strong>\u00a0<span class=\"Apple-converted-space\">\u00a0<\/span><em>Each lesson culminates in an assignment which is submitted to the academy, marked by the academy&#8217;s tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.<\/em><\/p>\n<p><\/div>\n<h3>Aims of Agricultural Marketing<\/h3>\n<ul>\n<li>Explain the role of marketing in business and the importance of marketing in the business plan.<\/li>\n<li>Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.<\/li>\n<li>Identify target markets to select suitable marketing methods.<\/li>\n<li>Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.<\/li>\n<li>Plan to maintain sound customer relations in an agricultural business.<\/li>\n<li>Conduct market research into a product or service in the agricultural industry.<\/li>\n<li>Plan to manage the promotional program for an agricultural business.<\/li>\n<li>Develop strategies to manage the marketing of an agricultural enterprise.<\/li>\n<\/ul>\n<h3>What you will be doing during this Course<\/h3>\n<ul>\n<li><strong>Agricultural Marketing Concepts<\/strong>\n<ul>\n<li>The Role of Marketing<\/li>\n<li>Approaches to Marketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>The Production Approach: 1820sto 1910s<\/strong>\n<ul>\n<li>The Sales Approach: 1920s to 1960s<\/li>\n<li>The Marketing Approach: Stage One 1960s to 1980s<\/li>\n<li>The Marketing Approach: Stage Two 1980s to Present<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>The Goals of Marketing<\/strong>\n<ul>\n<li>Managing the Marketing Process<\/li>\n<li>Marketing An Evolutionary Process<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Farm Marketing Objectives and Strategies<\/strong>\n<ul>\n<li>Supply And Demand<\/li>\n<li>The Marketing Mix<\/li>\n<li>Developing a Farm Marketing Plan<\/li>\n<li>Organising the Planning Process<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Target Marketing<\/strong>\n<ul>\n<li>Preliminary Research<\/li>\n<li>Analysing Market Opportunities<\/li>\n<li>External Influences<\/li>\n<li>Overseas Influences<\/li>\n<li>Internal Influences<\/li>\n<li>Analysis of Business Resources<\/li>\n<li>Analysis of Market Share<\/li>\n<li>Analysis of Product Characteristics<\/li>\n<li>Analysis of Advertising<\/li>\n<li>Analysis of Price<\/li>\n<li>Financial Capacity<\/li>\n<li>Analysis of Innovative Potential<\/li>\n<li>Selecting Target Markets Market Segmentation<\/li>\n<li>Physical Basis for Segmenting the Market<\/li>\n<li>Behavioural Basis for Segmenting the Market<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Handling Produce<\/strong>\n<ul>\n<li>Developing the Marketing Mix<\/li>\n<li>The \u2018Product\u2019 Element<\/li>\n<li>The \u2018Price\u2019 Element<\/li>\n<li>The \u2018Promotion\u2019 Element<\/li>\n<li>The \u2018Place\u2019 Element<\/li>\n<li>Product Life Cycle<\/li>\n<li>Customer Relations<\/li>\n<li>Customer Service<\/li>\n<li>Care Policy<\/li>\n<li>Customer Care \u2013 Levels of Involvement<\/li>\n<li>Effective Communication<\/li>\n<li>Dealing with Complaints<\/li>\n<li>Maximising Customer Service<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Market Research<\/strong>\n<ul>\n<li>The Importance of Market Research<\/li>\n<li>The Research Process<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Analysing Costs and Benefits<\/strong>\n<ul>\n<li>Promotions<\/li>\n<li>Promoting Products<\/li>\n<li>Channels of Communication<\/li>\n<li>Publicity Marketing<\/li>\n<li>Advertising<\/li>\n<li>Structuring an Advertisement or Promotion<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Copywriting in Advertising<\/strong>\n<ul>\n<li>Managing Marketing<\/li>\n<li>Managing the Marketing Plan<\/li>\n<li>Sales and the Market<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"notice\"><\/p>\n<p><strong>Price:<\/strong> \u00a3340<br \/>\n<strong>Qualification: <\/strong>Certificate<br \/>\n<strong>Estimated Course Duration:<\/strong> 100 hours<br \/>\n<strong>Available Learning Methods:<\/strong> Online,\u00a0USB (+\u00a35)\u00a0and Correspondence (+\u00a335)<br \/>\n<strong>Enrolment Dates:<\/strong> Our courses are self-paced and you can start at anytime<\/p>\n<p><\/div>\n<p><strong>Enrol today and develop your expertise in this subject<\/strong><\/p>\n<h3><\/h3>\n\n\t\t\t<form style='display:none;' action=\"https:\/\/onlinecoursesinhorticulture.co.uk\/shopping-cart-2\/\" method=\"post\" class=\"eshop addtocart\" id=\"eshopprod2700266479089\">\n\t\t\t<fieldset><legend><span class=\"offset\">Order Agricultural Marketing<\/span><\/legend>\n<label for=\"eoptBAG304266479089\"><select id=\"eoptBAG304266479089\" name=\"option\"><option value=\"1\">Online @ \u00a3340.00<\/option>\n<option value=\"2\">USB @ \u00a3345.00<\/option>\n<option 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eshopbutton\" value=\"Add to Cart\" title=\"Add selected item to your shopping basket\" type=\"submit\" \/><div class=\"eshopajax\"><\/div><\/fieldset>\n\t\t\t<\/form><a href='https:\/\/adlonlinecourses.com\/product\/levels\/professional-development\/agricultural-marketing-100-hours-certificate-course\/' target='_blank' class='button btn-enroll'>Enroll Now<\/a><p class='small'>This link will open adlonlinecourses.com in a new tab.<\/p>","protected":false},"excerpt":{"rendered":"<p>Maximise your profits from farming! Marketing produce is vital for a financially successful agricultural enterprise. You need to market your produce at the right time, for the right price. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise. Topics covered include: market research, management of your marketing, promotions, handling [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agricultural Marketing - Distance Learning Horticulture Courses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlinecoursesinhorticulture.co.uk\/horticulture-courses\/agricultural-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/onlinecoursesinhorticulture.co.uk\/horticulture-courses\/agricultural-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/onlinecoursesinhorticulture.co.uk\/horticulture-courses\/agricultural-marketing\/\"},\"author\":{\"name\":\"Amanda White\",\"@id\":\"https:\/\/onlinecoursesinhorticulture.co.uk\/#\/schema\/person\/93d982420fc52d90f1d24147d1f9584e\"},\"headline\":\"Agricultural Marketing\",\"datePublished\":\"2011-10-28T09:06:30+00:00\",\"dateModified\":\"2021-01-08T11:50:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/onlinecoursesinhorticulture.co.uk\/horticulture-courses\/agricultural-marketing\/\"},\"wordCount\":724,\"publisher\":{\"@id\":\"https:\/\/onlinecoursesinhorticulture.co.uk\/#organization\"},\"articleSection\":[\"Courses\",\"General Horticulture Courses\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/onlinecoursesinhorticulture.co.uk\/horticulture-courses\/agricultural-marketing\/\",\"url\":\"https:\/\/onlinecoursesinhorticulture.co.uk\/horticulture-courses\/agricultural-marketing\/\",\"name\":\"Agricultural Marketing - 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