Learn to successfully manage a horticultural business! A study focusing on managing economics, and the planning and marketing of operations in horticulture. Managing a horticultural business successfully is not easy. Learn about the business side of horticulture, including how to plan and implement effective strategies for your business and/or services. This is a module in the Royal Horticultural Society’s Master of Horticulture.

Course Structure for Operational Business Management I BHT326

Aims for Operational Business Management I BHT326

• Explain the economic environment in which horticultural business operates
• Appraise the impact of external influences
• Establish the type of information required for operations in both commercial businesses and service organisations
• Examine the process and analyse approaches to strategic planning
• Examine the process and analyse approaches to strategy formation and implementation
• Prepare a business plan
• Assess the importance of business control systems utilising IT integration into financial management; prepare, read and interpret annual statements, appreciate the importance of budgetary control
• Identify the benefits involved when preparing marketing plans; analyse organisational strengths, weaknesses, opportunities and threats
• Formulate customer-orientated and realisable strategies for selected markets

Enrol today and be empowered to reach your full potential in Horticultural Business Management Operations

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