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Course Title: Operational Business Management I BHT326

Operational Business Management I BHT326

Horticulture Course
Price:£325 Qualification: Certificate

Learn to successfully manage a horticultural business! A study focusing on managing economics, and the planning and marketing of operations in horticulture. Managing a horticultural business successfully is not easy. Learn about the business side of horticulture, including how to plan and implement effective strategies for your business and/or services. This is a module in the Royal Horticultural Society’s Master of Horticulture.

Course Structure for Operational Business Management I BHT326

  1. The Economic Environment
  2. External Influences on Horticultural Enterprise
  3. Information Management for Horticulture
  4. Strategic Planning in Horticulture
  5. Implementing Strategies
  6. PBL Project:Developing a Business Plan
  7. Business Control Systems for Horticulture
  8. Evaluating Horticultural Marketing
  9. Marketing Strategies for Horticulture

Aims for Operational Business Management I BHT326

  • Explain the economic environment in which horticultural business operates
  • Appraise the impact of external influences
  • Establish the type of information required for operations in both commercial businesses and service organisations
  • Examine the process and analyse approaches to strategic planning
  • Examine the process and analyse approaches to strategy formation and implementation
  • Prepare a business plan
  • Assess the importance of business control systems utilising IT integration into financial management; prepare, read and interpret annual statements, appreciate the importance of budgetary control
  • Identify the benefits involved when preparing marketing plans; analyse organisational strengths, weaknesses, opportunities and threats
  • Formulate customer-orientated and realisable strategies for selected markets
Price: £340
Qualification: Certificate
Estimated Course Duration: 100 hours
Available Learning Methods: Online, USB (+£5) and Correspondence (+£35)
Enrolment Dates: Our courses are self-paced and you can start at anytime

Enrol today and be empowered to reach your full potential in Horticultural Business Management Operations

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As soon as payment has been confirmed you will be able to access your course materials online within 24 hours. Any further correspondence will arrive at your address between 3-4 days.

For any Questions or to Enrol please call 01227 789 649